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Jaybird

Background

Jaybird is a consumer electronics company that designs and manufactures headphones and wearable activity trackers, and is mainly known for its line of wireless Bluetooth sports headsets.

The company wanted to increase the engagement of Jaybird users with the brand by launching an app exclusively for its headphones users.

Challenge

The critical challenge was to develop an Android App that would allows users to create and share presets and provide a custom audio experience for wireless headsets. In addition to that, advanced graphics and audio processing was needed to deliver the expected experience that would align to the premium headphones quality Jaybird users were used to.

The solution

An application divided into different stages was developed. The first stage added social features, which allow you to share your presets online, create new ones, or modify them for other people to use.

The second stage was to create a mini Spotify functionality, where you can connect to your account and you can add playlists. The third stage added podcast support.

For its development we used different platforms such as Android, Java, Kotlin, Bluetooth connectivity, battery optimization, advanced graphics management, audio processing and communication protocols.

Outcome

After more than 3 years of intensive work, we were able to deliver an internationalized Android application, translated into more than 15 languages which is currently available in the Google Play Store with almost a million users and an excellent rate of 4.7+ that provides a strong incentive for people to buy Jaybirds headphones.

PROJECT DETAILS

CLIENT

Jaybird / Logitech

DATE

Dec, 2015

CATEGORY

Mobile App, Testing & QA